Boll & Branch Digital Campaign Design
Building cohesive digital campaigns across email, paid, and social for a luxury e-commerce brand
At Boll & Branch, I designed digital campaign creative across email, paid advertising, and social channels, including lifecycle and promotional email campaigns, banner ads in multiple sizes, and platform-specific graphics for Pinterest, Facebook, and Instagram.
Each channel required translating the same premium visual language into a different context, from structured email hierarchies to fast-scroll social graphics to conversion-focused ad creative, all within a high-volume production schedule that demanded consistency at speed.
Date: 2016
Tools: Photoshop, Lightroom, Bronto
