M&M Wines corp. rebrand

Building a cohesive visual identity across a multi-brand gift retail company

At M&M Wines Corp., I led a comprehensive rebrand spanning three distinct properties, Capalbo's Gift Baskets, Winebasket.com, and Babybasket.com, each requiring its own identity while remaining part of a unified family.

The work encompassed logo design, color systems, typography, style guides, and website design, establishing a consistent visual language that better reflected each brand's personality and market positioning. By developing thorough brand standards across all three properties, I created a foundation that gave the company a more polished, professional presence and the tools to maintain consistency going forward.

Date: 2018

Tools: Photoshop, Illustrator, InDesign